Music Video task

Creative concept - Ayo & Teo - Rolex (Official Video)

Rolex is creative and unique to other videos because they started off being online dancers who just made a song for fun that went viral and after that the incorporated there dancing in the own song. The camera shot is a medium shot it shows their signature mask that they wear to dance and it is like a brand. In the video it has lots of people that are internet famous dancers and that is creative because you don’t see them dancing in music videos you see them dancing to music.

 Narrative- Eminem - Not Afraid

"Not Afraid" reflects the more positive mood of the album and finds Eminem rapping on how he has tried to overcome his personal troubles such as his battles with drug addiction. He goes on to admit to some artistic mistakes including dissing his previous album: "Let's be honest/ That last Relapse CD was ehh." Eminem finally declares that he wants to concentrate just on his family and music. Rosenberg commented to Billboard magazine, "It's an uplifting song. It's not a dark song, it's an uplifting song."

 

Visual effects- Lil Dicky - Professional Rapper (Feat. Snoop Dogg)

The animation in this video is amazing. The visuals make people laugh and make them want to watch it. Also the voice and the animated people are in sync and the song is relevant to the video.

 

Editing- Big Pippin' - Jay Z

Jay Z used editing for example Slow motion and reversing effects frequently in this music video as we can see a group of people dancing in slow motion and then reversing. There are fade transitions in this video to possibly connote good memories and flashback which is shown in the reverse shots. The editing also cuts the visuals to the music by doing a jump cut to a new scene whenever the whistle plays in the beat; this makes the visuals and music have synergy.  

Editing 'The Kill' 30 Seconds to Mars 

Throughout the song, each of the edits goes at exactly the same pace as the beat of the music which emphasises the music and the lyrics, for example, during the chorus, every shot changes with every syllable exaggerating each word as it is said. Furthermore, the cuts slow down whenever the music slows down and the shots become much longer; they also speed up as the music ets faster and louder. Moreover, there are parts of the video in which the music completely stops (2:05); this is when Jared Leto is bouncing a ball against a wall of the hotel and all you can hear is the echo and the load thud of the ball hitting the wall. Every time you hear a thud, the shot changes to something completely different inside the hotel which seems like it relates to his character's life in some way.